Our client Dodge Chevrolet is known for their SUVs, trucks, and muscle cars. For the launch of the new Dodge Nitro, an SUV, in the UK, they wanted a micro site takeover developed within 2 weeks in time for the UK launch.

We created a full screen, 360 degree photo realistic model of the UK version of the Dodge Nitro. The car would crash down on to the webpage once the user opened the link to the original Dodge site. To fulfill the sense of takeover, we created a highly interactive site that enabled users to navigate and explore the car's exterior and interior.

By clicking on different hotspots and camera angles, users were able to find details of the different functions and designs of the car through zoomed in images.

The outcome was a successful micro site that contrasted that of many automobile sites. The created Dodge Nitro site offered users a realistic view of the car from the comfort of their homes. That's how we roll.