Marketing

Pay-per-click is a form of online advertising where the advertiser only pays when someone clicks on their ad. Usually implemented alongside search engine results, it can make a huge impact on traffic to (and performance of) a site. It's so effective it gives Google a revenue of over $20 billion a year.

With a platform like Google's AdWords, we analyse and identify the most effective choice of words that can be purchased as key phrases for which your ad will appear. These are the words your target users might enter into Google looking for you, helping to drive potential customers to your site.

With a limited set of characters with which to write these ads (even less than Twitter!), great copywriting is essential to stand out from the millions of ads being served every minute.

We can implement, maintain and keep an eagle-eye on your PPC campaigns. We will manage the bidding on your specific Adwords, monitor how they are performing, and what alterations could make crucial differences, making sure you get the best return on your investment.

• Augment and improve your natural search results through paid click advertising.
• Sponsored links within and around search results.
• Ad networks that place your content in popular niche sites.

Reaching people's inboxes is a highly effective way of pulling people to your site. Successful email marketing relies on a combination of good creative, research and distribution strategies. It's ideal for pitching unique calls to action that bring in traffic to specific landing pages and can be measured with great accuracy on a per-email-address basis. We can provide the metrics that allow you to see how many of your mailing list received, opened and clicked through from your email. We can help you clean your lists and ensure they are better suited for the kind of marketing you need, including demographic profiling, persona marketing and behavioural tracking.

• Email can be more central to one's day-to-day activities than web browsing - tapping into this is essential.
• Uncover the metrics that reveal how many people read your email and how many clicked your links.
• Groom your marketing database based upon realtime feedback on how many emails got through.

As the web has grown to be more social in nature, so too has the method of engaging users. It's a huge field that targets and makes use of overlapping online communities: Your blog, Twitter account, Facebook page and LinkedIn company profile are just some examples of the branches we can help extend from, and enhance your main site with. SMO requires continual engagement and oversight for any campaign to be effective, but there can be great benefits.

A lot of public relations on the internet now take place on social networks, but you can also use online press releases, guest blog writing spots, trade publications and various other avenues as part of a winning strategy.

While membership to most social networking, blog and PR sites is free, the time and resources required to turn the word-of-mouth digital referrals into profits can be a significant investment. It is therefore far more of a long term investment, and talk of ROI in the short-term is less visible, efforts instead focusing on building the trust and security of a userbase.

• Smart strategies for use of social media and blogging.
• Great implementation on the sites people have made part of their daily routine.
• Engage with your users without the middlemen.

Chances are that you plan to (or already have) spend money on building a significant web presence that will make a difference to your bottom line. The fact is, in the world of online media, people's opinions are quickly becoming the most influential part of the modern internet - and you need to monitor and act upon them fast to maintain your reputation.

Through analytical software, strategic social media engagement and specialist alerts, we can help you setup the right feedback loops that will keep you on top of your business's reputation on the Internet and beyond. We can help you proactively shield your brand's reputation from damaging comments and content. Whether launched by a consumer or competitor - inflammatory comments can quickly spiral out of control.

• Keep tabs on what people are saying about you across the web every day.
• Learn to respond to negative criticism promptly and in the right way.
• Take advantage of the positive feedback from your users.